What is Web Content? The answer is not that complicated. Basically, web content is the visual, textual, or aural information that is encountered by the user in websites. It can include everything from written texts, pictures, to videos, and interactive features.
As you can see, the meaning of web content is more than just the usual text that appears on the Internet. In reality, web content should satisfy three requirements in order to be of value to the user experience. These requirements are: it must be searchable, it should be user-friendly, and it should enhance the website copy.
Searchable content means that it should be easy for the browser to locate the material. This means that if the user types something into a search engine, the web copy should appear. One important example of content that would fall under this criterion is an article. If an article was to simply include a capitalized word, such as “articles,” then it would not be found when someone searched for that term. Therefore, searchable content is a must.
User-friendly web content is another important factor in website copywriting. It is common for users to experience problems when they are trying to use a website. For example, a website about home decorations might contain a series of pictures that are too dense for the eyes to read. Likewise, the user might experience problems reading text on a landing page that contains large paragraphs. Therefore, the web page needs to be easy to navigate and should solve a problem for the user.
Finally, the visual or aural components of a web content writer’s job is very important. In other words, the content needs to “speak” to the viewer. A blog post that was poorly written, grammatically challenged, or just plain poorly written would likely fail to satisfy the needs of a potential client. Therefore, a web-copy writer must take great care in creating the web page, content, and blog posts.
As mentioned earlier, one of the most important factors in website copywriting is to ensure that the content is searchable. The Internet offers numerous ways for people to search for content. Therefore, the web copywriter must work hard to make sure that the website is search engine friendly. One way that this can be achieved is by using photo content. A company may use a photo from a product presentation or a catalog to add to the text on the landing page or blog posts.
Photo content can also be used to engage a user in a conversation with the website copywriter. For example, if an e-commerce company’s webpage offers a free shipping service, a web page could include a graphic of a freebie offer with the link to the company’s homepage. This will entice the user into interacting with the freebie offer by providing him with his e-mail address. If he likes what he has received, he will be more likely to follow the company’s instructions and sign up for the service.
The use of hero illustrations or photographs is also highly advisable. For example, an online e-commerce site may offer a free e-book or free shipping for someone who signs up for a free subscription to the company’s newsletter. The user will have a much easier time browsing the site if he sees an illustration of an online marketing manager or CEO standing next to a stack of cash. Similarly, a photo of a brand new website design accompanied by detailed description of its features could increase the likelihood that the visitor will click through and order the product. All of these strategies are designed to increase the user experience and increase conversion rates.