What Is Visual Marketing?

117

Visual marketing is the field of study studying the relationship between a product, its context and its associated visual image. Containing a strong cultural and political relevance, this field basically applies to contemporary industries like design and fashion. The visual medium is used to promote a product by conveying it to the target audience. In addition, this form of marketing involves the study of a brand or a particular image or symbol that is created by an artist or designer through various means. For instance, an advertisement campaign may make use of posters, commercials or even promotional banners.

Basically, what is visual marketing has two aspects. The first is to analyze how an image or symbol is represented by means of a brand. For this, there are several theories that have been developed. A major one is that the human mind cannot decipher the symbolic from the non-symbolic. Thus, images or brands that are visually strong will be perceived as truthful messages. The second aspect deals with the distribution of the visual information, i.e., where, when and how it is presented.

What is visual marketing is not new in the market. There have been numerous marketing strategies based on the principles of this theory. However, many companies have adopted different approaches and adapted different materials for their marketing materials. Some companies have taken to adopting photographs more frequently while some use only posters or billboards.

A clear strategy is what is visual marketing is all about. Therefore, you should be clear about the goals you wish to achieve with your marketing materials. It is equally important that your company should be able to visualize its products and services in the minds of the targeted consumers. The visual medium should then accurately depict your ideas and concepts into images. This will make them easily relate to your product.

For what is visual marketing to be effective, your product has to be able to stand out from the rest of the competition. The images should be capable of capturing the imagination of the customer and driving the urge to buy immediately. Images have been proven to be very effective when it comes to grabbing the attention of a consumer. Even a simple sticker on the car bumper can drive away potential customers if it effectively portrays the image of your brand. On the other hand, a poster at the side of the road with attractive imagery can easily attract the attention of passersby who find it interesting to read about your product.
When we talk about what is visual marketing, it is also necessary to be creative and come up with unique images that can capture the attention of potential customers. The images should also be portrayed in such a manner so as to create the impression of quality and beauty. This will make the customer feel that he is going to benefit greatly if he uses your product.
Visual marketing works well for small businesses, which lack sufficient funds to promote their products through other media. You can easily do this by making custom stickers for your target market which can be printed and sold. This will not only allow you to reach out to a larger audience but will also allow you to gain profits faster than usual. What is more, you are actually engaging your target market at the early stages of the advertising process. This is a good strategy, as you will have a chance of catching their attention.
It is important to note that what is visual marketing should not be confused with traditional marketing. While the latter involves extensive research, compiling information, making massive investment, and extensive promotion, what is visual marketing does not require such expensive means of communication. All you have to do is to create an effective ad, get it printed and then get it seen.