What is service? According to Merriam Webster, “the action or process of serving.” A service, therefore, is simply a transaction where no tangible goods are transferred from the buyer to the seller. The buyer’s willingness to carry out the transaction clearly stands to be evidenced by his willingness to complete the sale. Public services are usually those which society as whole pays for.
Now that we have defined what is a service, we should go into detail concerning what service actually is and how it can be procured. In fact, there really is such a thing as a “service” even without the help of any government agencies. A service could be a sales pitch, an advertisement, or an offer to perform some action for someone else. It might also be a free service rendered to customers as an incentive to buy.
The reason why most businesses operate is to earn profit. What is service to one entrepreneur may not be considered a service by another. It’s all a matter of perception. And this is true especially when it comes to things like telephone services, television services, and radio services.
What is service, then, if not earning profit from something one has provided to others for free? Take for example telephone services. How is the quality of the service supposed to be determined? The very definition of a telephone service implies that it will provide lines to connect people to each other at fixed locations. Yet, when a customer wants to call South Africa because of a family emergency, he has to deal with a call centre whose employees have probably been paid to talk to him.
It’s not the quality of the business that is important. It’s the perception of how the company looks to the customer. In the business of selling books, printers, and photocopiers, what is service to a buyer is not what the printer or photocopier actually does. What is service to the customer is how well the goods are advertised or how good the service is when purchased. It is also what happens after the sale has taken place. Afterward, how well the owner or operator takes care of the client is key.
If one owns a restaurant, what is the quality of the food? Is it top notch or mediocre? Is it healthy or unhealthy? This is all part of the perception of how well a service provider treats his or her clients. Whether or not a person will use the service depends largely on that person.
Service can be provided in a number of different ways. Many small businesses offer take-out services. Others may do household cleaning. Yet, larger businesses may provide professional services such as delivering goods to international customers or conducting complex tasks like computer work or repairing physical items.
The service that is rendered should always be done with respect to the person who is having the service performed. When the person receiving the service feels like he or she was treated fairly and professionally, then the business owner will reap the benefits. However, when the person receiving the service feels as though the business owner did not respect him or her or the transaction failed to go according to plan, then the customer generally will not feel as though they were treated fairly or professionally. Thus, what is service to one person is deemed to be unserviceable to another. Thus, it is important for a business owner or manager to realize the differences between what is needed and what is done.
What is service to one person is not necessarily what is needed or what is beneficial to another. Thus, many companies offer all types of services, but very few provide each type of service adequately. One must consider whether or not the particular type of service offered is beneficial or not to the client before determining what is serviceable. For instance, if a person has a lawn care company, and that company only cleans the lawns, rather than performing other tasks necessary to keep the property in tip-top shape, then that lawn care company is not providing the full scope of what is necessary to keep the property maintained.
What is service to one person may not be what is needed or what is beneficial to another. Therefore, a business owner must determine which services are vital to his or her company and which are merely nice to have. For instance, a business offering window washing services may focus on the fact that a customer wants to be able to clean her or his windows. However, that customer may want something more than window washing services, such as carpet cleaning or even painting.
What is service to one person may not be what is needed or what is beneficial to another. Therefore, each company must determine what is serviceable for their particular line of business before offering anything. After all, no one wants to be charged for something that they did not request!