What is Public Relations? PR, otherwise known as public relations, is a term that has a lot of meaning. It refers to a set of skills that help to promote a business or a person into being “in” the limelight. Public relations, therefore, is the act of consciously managing the spread and release of information to the general public and the public in general so as to influence the public opinion.
This was one of the questions that I was asked by James Jones, an assistant professor at George Warren School of Public Policy in Washington, DC. In a survey found in the Journal of Applied Public Management, Jones and colleagues concluded that more than two-thirds of American firms are not using the latest PR tools. The research was done in relation to PR practices for financial services, which were found to be the most complicated. The findings showed that financial firms are still using older techniques in relation to their public relations:
What is Public Relations? Public relations aims to improve the visibility of a product or service by creating favorable externalities for it. By garnering public information, they try to foster better consumer perceptions of the products or services. They also use publicity to build support for public policies.
Public Relations in a Nutshell PR is about building positive consumer perceptions of your products or services. What does that mean? Public relations managers use various tactics to build consumer confidence and trust in a brand. A manager may make the brand responsible for positive stories about its own accomplishments, or he may give praise to the brand when it does something good. The goal of public relations is to create an atmosphere where consumers feel good about doing business with a particular firm and then do business with that firm again.
Some firms get by without the aid of public relations, at least at first. In the early days of PR, the main way it promoted goodwill was through sheer advertising. “The more the merrier” was the motto. But while the message can be heard today, it is no longer a sure bet. For one thing, the world has become a much smaller place, and the demographic trends are ever changing.
Today, there are a number of innovative PR practices that PR professionals have developed in response to the changing times. Social media marketing is one such technique. Today, social media marketing is so advanced that it can actually help to shape public opinion. There are a number of factors that influence the way people perceive a brand.
An effective social media marketing campaign can help build a company’s brand name awareness, while simultaneously building consumer confidence in the products or services of a company. In fact, some recent studies have shown that consumer perception of a brand increases when it is depicted in a positive light on a popular social networking site, such as Facebook or Twitter. Many companies now use social media marketing to engage customers and keep them well-informed about their business. To put it simply, a good PR practitioner knows how to connect with the general public.
What is Public Relations? Public relations, therefore, is an aspect of advertising and marketing dedicated to helping publicize a particular product or service. It is a form of advertising that utilizes informal methods to promote a business. The consumer media, for example, is used to tell the story of the brand and its products and services. It is then turned into news stories and featured in local publications. In most cases, this is done without the consent of the brand itself, although it is often discussed with the permission of the company or PR professionals handling the story.