What is Native Marketing? Simply put, Native Marketing is any marketing campaign that caters to the targeted web users and gets their attention. Native marketing is actually a special kind of advertising that ideally suits the nature and function of the interactive platform upon which it shows.
Generally speaking, it is any form of marketing that is created specifically for a website. In most cases it acts like an advertisement and displays as either a video blog post or promotional editorial. These posts are called “adverts” or they are written in the third person. They are usually visible only to the visitors of the website where they have been posted and serve to inform the visitor of what they are about, what the product is, and why they should act and buy.
The key role played by native advertising is to position your website in front of its target audience. You do this by creating content rich posts that contain a link to your site, but also allow the readership of these posts to share the information with others through social media platforms such as Facebook, MySpace and Twitter. The beauty of this strategy is that your adverts become instantly accessible to a wide range of potential customers. When you optimize your website and the ads placed by your affiliates, you are virtually guaranteeing an increase in revenue!
What are native marketing and how does it differ from traditional internet marketing? Traditional internet marketing is typically thought of as a one-way process whereby you would promote your company using any number of mediums. For example, you could use print media, television, radio and even roadside billboards. Native marketing, however, operates in a completely different way, because you are advertising your company through an interactive interface.
The key difference between traditional internet marketing and native advertising is that you are placing adverts on websites owned or operated by the merchant. These sites tend to have a small user base, but they are trusted by many. Because these websites run within a niche market, they are able to provide a unique selling point (USP) for your business. Because users trust them, these sites tend to be popular locations for keyword phrases. When people search for products or services that fall within the categories of your offerings, they will visit your website, which is optimised to show up in the search engine results.
This is where native marketing differs from standard internet marketing strategies. The domain name of your website will be chosen based on what people are searching for, so your adverts become instantly visible when someone types in a relevant term. Further, your adverts will only appear when the user has been specifically prompted to do so. Therefore, when a user searches for a certain product or service, the company’s adverts will be shown. The system is designed to make sure that people are genuinely interested in what you are selling and will click through to your site.
However, what is native marketing also has its limitations. Most people are used to clicking ads on popular websites in order to save money. Therefore, for a small amount of money, your adverts could be appearing on millions of other sites. In addition, it is essential to have high-quality content on your website in order to attract visitors in the first place. If you do not provide informative, interesting articles, then internet marketing strategies will fail.
What is native marketing is an excellent internet marketing strategy if you are looking to target a specific niche market. It can work well, but it can also be a downfall if you do not properly promote yourself and your brand. Therefore, it is necessary to do your research carefully and ensure that your company has everything it takes to benefit from internet marketing strategies such as this.