What Is Digital Asset Management?


Operations on a large set of digital assets involve the application of an effective computer program implementing is called digital asset management. So that the administrator, and perhaps their designated representatives, can perform management on the associated data files. This program must be flexible enough to integrate with the existing systems and to provide users access to only those files that are needed by all involved in the process. Most importantly, it should also provide security assurances for the assets and information. For this reason, the program would come with built in Anti-Virus, firewall, Intrusion Detection System, and Clients Management Software. One such popular software is the Asset Control Software.

What is digital asset management? Simply put, it is the act of managing the digital assets of a company or an organization. Digital assets are those data that exist in a digital form and yet have the right to be used. Basically, data that don’t have that exclusive right to be used are termed as assets. Digital assets like e-mails, images, documents, etc.

Now what is digital asset management used for? Digital asset is used for many things like in making the workflow of the company, keeping track of your portfolio management and marketing material, creating a training video, and much more. It is also used to make your work easy by reducing the number of mistakes you make in your work. Thus, you can create an effective system where everyone is guided accordingly.

Digital asset management contains three important parts:

Digital assets, Digital Asset Management Software, and Asset Management Protocol (AMAP). The Digital assets, which are just like the physical media that is put in front of the users for viewing, are the real estate in the network. Assets like the images and videos on your website or the ones that you are using in your presentation are the digital media. Asset Management Software is used to manage these digital media. And the AMAP, which stands for Automatic Media Access, is a protocol used for retrieving data from the different digital assets without manual data entry.

Why use digital asset management then?

Digital asset management helps you manage all the digital assets you have. Since these assets come with metadata, digital asset management helps in organizing those assets. Asset management system helps you categorize them. It helps you organize them in folders, files, and servers.

Let’s take an example on how digital asset works. You have your presentation. But you forgot to include a slide with your name in it. All your slides will go in a different folder called’slide 1′. If you want this folder to be in front of all your visitors, all you have to do is add your name in this slide, so it would look as if you are talking directly to them.

What is a digital asset management system then?

Digital asset management system makes your life easier. Asset management system not only helps in the organization but also makes it easy for you to retrieve files from remote locations, because it includes metadata. The metadata is very important in order for the software to be able to search your digital media and retrieve the needed files whenever needed.

So, what is digital media then? Digital media is used to refer to any electronic storage medium that has managed information, and has been produced digitally. Some examples of digital media are photographs, video, audio files and the like. The most commonly used types of digital media are: e-mail, music, images, video clips, images and the like. It is very important that when we use digital media, we must make sure that the content in the digital media belongs to us and cannot be stolen by others. This is where digital asset management system comes into the picture.

When we talk about digital assets, we mean anything that can be stored or retrieved using our computer systems. Digital asset management system plays a very important role in this regard. Most businesses today are focusing more on what is digital and what is not, and the need of such systems arises. Thus, the popularity of digital asset management system is on the rise these days.

In simple terms, digital assets can be described as anything that is retrievable through our computers and it consists mainly of descriptions and metadata. Typically, digital assets are organized on the basis of descriptions which can include the title of the asset, the date it was created or published and generally any other metadata that describes the content of the asset. Generally, such metadata is updated either automatically or manually and this is what makes such asset management system very useful for any business.

One of the most common areas where digital asset management system is used is in the area of distribution. Usually, there are several ways in which digital media files are distributed among various users and these include CD, DVD, digital video tape and the like. The job of distribution is mostly performed through dams. For instance, when a large number of media files are needed to be distributed among many users, the job of a distribution manager can be undertaken. On the other hand, if the distribution manager is able to manage and coordinate the distribution of all the files, the job of an asset manager would then be fulfilled.

There are other uses of such system in the area of content management as well. For example, if an author wants to publish his or her own work or want to put together a collection of some media files related to a particular topic, then digital asset management software can help such authors. Other uses include controlling access to media files, making alterations to media files, analyzing the quality of media files, storing media files and so on.