What is Brand Promotion? Unlike advertising, which attempts to sell a product or provide a service to someone, branding tries to build a long term and loyal customer base. Thus, people often remember the brand name by its many advertisements, promotional campaigns and other advertising strategies which made Kleenex, a very popular company, a household name.
The world of online advertising has spawned many new and interesting concepts in recent years, one of these is brand promotion. Although the concept is relatively simple, many business owners are not sure how to go about using this type of online advertising to boost their business. The main advantage to hiring an outside marketing firm to brand your company is that they have been trained to understand and implement all of the different aspects of brand promotions. Their resources allow them to be able to brand your business for you using different marketing tactics such as print, video, audio clips, social media, websites, and more.
In order to benefit from the power of branding you must first establish a consistent image. This can be accomplished with your logo, color scheme and overall theme. With a solid foundation, your branding efforts will begin to pay off as more people see your company’s logo, color scheme and/or theme and begin to associate your brand with a positive experience. The better the associations you make, the more likely customers are to become repeat customers. When branding you need to make sure everything about your company supports the image you want to portray.
One of the best brand promotion strategies is the utilization of print advertising and the distribution of brochures, business cards and other local advertising materials. Online advertisements are a great way to advertise but the most effective way to attract new business is to make your presence known through various forms of offline advertising. Local print ads and flyers are proving to be very effective and are free to distribute.
Another way you can use the power of branding to gain exposure is through the use of social media. Social media websites have become very popular recently and many people log onto them each and every day. They provide an easy and inexpensive way to gain exposure to potential clients. YouTube, Facebook and MySpace all allow businesses to gain exposure to their target audience. However, more companies are starting to utilize YouTube and MySpace as another form of brand promotion.
Some businesses have also begun to use promotional products such as pens, t-shirts, and hats to further brand their name. Promotional products are often the most economical choice when it comes to brand promotion and are effective in a variety of ways. These promotional products are not only used for brand promotion but also for furthering brand awareness as well.
The internet is a very powerful marketing tool when it comes to brand promotion. There are several websites that offer special deals and discounts to those who sign up using their coupons. Coupons are often available for those who wish to advertise for other businesses or to those who simply want to promote their own business. This type of social media promotion is proving to be extremely popular amongst business owners.
One of the most effective ways to spread the word about your brand identity is by online social media posts. For example, Twitter uses hash tags to allow for conversations to take place. By using these hash tags you are able to set keywords that individuals will try to find on the search engines to locate your product. There are even websites that allow you to post daily blog posts. If you are promoting a product for which there are no stores, this is an excellent way to increase brand identity. Branding your products with a social media campaign is one of the most effective methods that you can use.