A blog is a written commentary or personal web log posted on the World Wide Web, typically consisting of informal, usually disjointed, daily blog-style posts. Posts are usually displayed in reverse chronological order, with the latest post at the top, then earlier posts at the bottom. Blogs can be informational, and some even offer links to other web pages, email addresses or personal information. Some blogs revolve around specific topics like animal rights, human rights, philosophy, religion, and political activism.
There are two primary categories of blogs – personal blogs and business blogs. A personal blog is usually a diary or personal reflection. Business blogs outline the inner workings of businesses, or offer general information on current events. Both type of blogs are often used as promotional vehicles for online business owners.
Personal blogs are normally self-hosted. A WordPress (iphone-friendly) website hosting company will provide a WordPress blog platform. There are a number of WordPress-powered blogs available on the internet today. If your blog relies solely on images for its content, WordPress provides plug-ins to easily embed image thumbnails and create a hyperlink to any other web page where you want to share your blog post. WordPress offers a variety of plug-ins to help optimize your blog for search engines, including social media icons for Twitter, Facebook and Foursquare.
Business blogs are usually hosted by a company with an established online presence. The primary focus of business blogs is to provide content for the company’s website, rather than display advertising. Bloggers can use keywords to attract a large audience. They may also choose to monetize their blogs through Google AdSense or similar programs.
Lifestyle blogs focus on individual lifestyles. Bloggers will create a blog about a current interest, an element of their culture, or a way to live a more affordable lifestyle. For example, a lifestyle blog could focus on how to live frugally in order to save money. A food blog could offer recipes and recommendations for people who want to live a healthier lifestyle.
In addition to sharing information, lifestyle bloggers use blogging to interact with their readers. Some even allow comments. Blogging can also be used for social media marketing. Social media marketing (SMM) is the act of marketing yourself and your blog to social media sites such as Facebook, Digg, and Twitter. SMM is sometimes referred to as “blogvertising,” since you are writing blog posts about your business that link back to your social media pages.
Learning what is blog is not hard. Almost all successful bloggers started as beginners. Beginners need to decide what they want to write about, what type of audience they want to attract, and how they want to market their blogs. From there, it is simply a matter of getting started. Many blogs get started as free blogs, but some bloggers choose to charge for their writing services or products. As with any business, you will need to market and promote yourself in order to succeed.
One of the most popular blog types today is WordPress, a blogging platform that is easy to use and is relatively inexpensive. Since WordPress began in 2021, it has become one of the fastest growing blogging communities. Learning what is a blog doesn’t have to be difficult. Once you have chosen your topic and created your blog, you will need to learn how to promote and market yourself through various social media outlets such as Facebook, Twitter, and Digg. You may also wish to consider using Google AdSense and affiliate marketers to help you make money from your blog posts.